Filed under: Consumer experience, Competitive strategy, Marketing and advertising

Playboy (NYSE: PLA) has been struggling for years, as evidenced by its inability to sustain revenue growth and profitability.

Now the leading purveyor of porn has a new idea: a social networking site. The site is exclusively targeting college students, and is hoping to provide something “hip” to help reinvigorate the brand. The magazine is currently selling half as many copies as it did more than 30 years ago.

Will the new social networking site work? Not unless it can offer something substantially different from Facebook, which has been creaming Myspace of late. Facebook is also pretty entrenched, and it remains to be seen whether students will really want to join another social networking site.

Check it out at http://www.playboyu.com/. It seems like a longshot but, if it’s special, it could finally be the thing that bring Playboy back in the sense of generating revenue.

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This entry was posted on Thursday, August 23rd, 2007 at 12:27 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.