Filed under: Bad news, Products and services, General Electric (GE), Walt Disney (DIS), CBS Corp ‘B’ (CBS)
The Writers Guild of America has threatened to go on strike when its contract expires on November 1. Variety reports that Walt Disney’s ABC (NYSE: DIS), General Electric (NYSE: GE)’s NBC and CBS (NYSE: CBS) are scouring the world for possible replacement entertainment. (I stop here for a moment to ask: Are there actual writers involved in shows such as American Idol and Survivor?)
Among the places the networks are looking are cable channels, where a great deal of content specifically produced for cable networks could be rebroadcast to a much larger audience. Shows such as The Closer (TNT), Battlestar Galactica (SFN), and Dog: The Bounty Hunter (A&E) have pulled in enough numbers to suggest they might keep the networks’ sponsors from storming their headquarters with axes and torches.
The big three are casting their nets even wider, looking to other countries for content. A great many Canadian CBC shows (not more Red Green show, please!) don’t run on U.S. television, so shows like its hit Little Mosque on the Prairie could take the place of Desperate Housewives.
Long a staple of PBS, more British shows could also find their way to network television. Many will be very familiar, as Hollywood has found a rich vein by stealing mining England’s entertainment, including The Office and American Idol.
The industry is in the midst of changing how audiences are measured and ad charges calculated, so this will be a dicey time for anything that will disrupt the broadcast routine. I, on the other hand, am looking forward to watching Fawlty Towers in prime time.
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