Filed under: Consumer experience, Newspapers, Marketing and advertising

When I saw the headline in today’s USA Today that Subway and Dunkin Donuts are going to start selling pizza, I threw up a little bit in my mouth. Just to be sure it’s not a personal thing, I asked a few friends and we all reached the same conclusion: There’s a small possibility that I would buy pizza at Subway, and zero chance I would buy it at Dunkin’ Donuts. And especially not for breakfast.

McDonald’s (NYSE: MCD) tried pizza years ago and left with its tail between its legs, but apparently Subway and Dunkin’ still can’t resist reaching for a piece of the $28.5 billion pizza pie.

Subway has been selling pizza at more than half of its locations since the summer, and would like more franchisees to do the same, but is not requiring it. According to the USA Today, “Subway’s $2.99 thick-crust pizzas arrive frozen. They’re defrosted, then baked in the toaster ovens in about 90 seconds. Meat toppings are a buck each. Veggies are free.” Yum?

What do you think? Are my friends and I crazy, or are these forays into pizza ill-advised and destined to fail?

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This entry was posted on Monday, September 10th, 2007 at 6:30 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.