Filed under: Products and services, Ford Motor (F)
A report at Autoblog about Ford Motor Co.’s (NYSE: F) first crossover (CUV) model aimed at the European market generated some remarkable comments. Most readers were impressed with the new Ford CUV, called the Kuga, but were angry that it was so much better than anything Ford offers in the United States. A few typical comments:
- While the new Escape looks like it emerged from the 1990s, this small SUV looks distinctly 21st century. Shame on Ford.
- It’s like if you want a decent American car, you have to move to Europe to buy one.
- Ford, listen up. I love Fords. I always have. I love THIS Ford Kuga. Next time I go out to buy a car, it will not be a Ford - because you think I do not deserve the chance to buy the Kuga. And that, Ford is why your unit sales stateside are going to continue down the toilet.
- Americans also don’t particularly care about quality - just look at the pervasiveness of mcdonald’s et. al. what do Americans like? a lot of cheap, style-free [expletive]. kinda like the escape.
- Your home market deserves better, Ford. Stop slapping us in the face!
Of course, not all of the comments were negative. But most were, and I was impressed by how much negative feeling there is toward Ford and, presumably, the rest of the American auto markers. It seems that the mediocre design of American cars is a long-term problem for Detroit, one the Big Three will have to work hard to correct.
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