Filed under: Good news, Consumer experience, Southwest Airlines (LUV)

The Associated Press reports that Southwest Airlines Co. (NYSE: LUV) is turning its lemon-like decision — to boot a short-skirt wearing passenger from one of its flights — into lemonade. On Friday Southwest offered 23-year-old Kyla Ebbert two free round-trip tickets and issued a news release announcing “skimpy” sale fares of $49 to $109 each way, available for 10 days.

I am not surprised that Southwest did this. It has distinguished itself by the sense of humor of its flight attendants and pilots. And I was thrilled to learn that it decided to take advantage of the attention it was getting for what appeared to be a dumb decision.

Ebbert said she was on a Southwest plane ready to take off from San Diego on July 3 when an airline employee asked her to change her miniskirt, top and sweater or get off. In a compromise, Ebbert was allowed to stay on the flight to Tucson, AZ after pulling her skirt down a bit and her top up.

Continue reading Southwest (LUV) introduces ’skimpy’ fares to honor Kyla Ebbert

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This entry was posted on Saturday, September 15th, 2007 at 1:43 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.