Filed under: Bad news, Television, General Electric (GE), News Corp’B’ (NWS)

Perhaps it’s the age of YouTube and Google (NASDAQ: GOOG) video, which provides near-immediate access to all important televised events in case something was missed. Could have been the heavy-handed censors at News Corp.’s (NYSE: NWS) FOX Networks, who filtered out more than one relatively sterile comment. Maybe it was the lukewarm reaction to first-time host Ryan Seacrest.

Whatever the excuse, ratings for the Primetime Emmy Awards - broadcast Sunday evening on FOX - scored just 13.1 million viewers, the second-smallest audience on record (exceeded only by 1990). The audience was well below the year-ago Emmy broadcast, which brought in 16.2 million viewers for General Electric’s (NYSE: GE) NBC Network.

In terms of the important adults 18-49 demographic, the 2007 Emmys posted a preliminary 4.3 rating/11 share, a 17% drop from 2006, according to Variety. What’s more, the ceremony was topped in the ratings game by an early-season edition of Sunday Night Football, which pitted the New England Patriots against the San Diego Chargers on NBC.

Beth Gaston Moon is an analyst at Schaeffer’s Investment Research.

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