Filed under: Consumer experience, Wal-Mart (WMT)
In May, I wrote about the decision by the major laundry detergent manufacturers to switch to selling more concentrated product: You would need less fluid per load, and therefore the bottles could be smaller and less heavy without sacrificing quality.
Now Wal-Mart Stores, Inc. (NYSE: WMT) is saying it will begin stocking the more concentrated products exclusively in an effort to conserve water, packaging and, of course, shelf-space. According (subscription required) to The Wall Street Journal, the original move by the manufacturers to switch to concentrated detergent was spurred by Wal-Mart, so it should come as no surprise that Wal-Mart will be making this move.
Wal-Mart will be launching an ad campaign to convince consumers that the concentrated product is just as good, but I have a better idea for how they could woo consumers — the same question I asked back in May: Given all the cost savings associated with the smaller bottles, couldn’t they pass some of it on to the consumer too?
As the champion of low prices, I hope Wal-Mart will make detergent cheaper for us.
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