Filed under: Television, Time Warner (TWX), Marketing and advertising, CBS Corp ‘B’ (CBS)

In early 1995, 2 “netlets” went on the air — The WB and UPN. Despite some truly inventive and stellar programming offerings: Buffy the Vampire Slayer, Felicity, Gilmore Girls, Homeboys From Outer Space … errr, scratch that last one … the stations were never able to truly compete with their larger rivals. Last year, in an effort at synergy, the pair decided to join forces as The CW, which is a combined venture of CBS Corp. (NYSE: CBS) and Warner Brothers Entertainment, a division of Time Warner (NYSE: TWX).

While the network has retained some reliable aging standbys, including Smallville and America’s Next Top Model, it hasn’t enjoyed a breakout, critically lauded hit just yet. Last year’s merger allowed for very few new shows, and those that hit the airwaves were short-lived. (Remember Runaway with Donnie “He’ll always be a New Kid in my book” Wahlberg?)

But this season, critics are thinking the little-network-that-could may have struck gold in the most unlikely of places … hell. Reaper, which premiered last night in the 9:00 Eastern/8:00 Central time slot, follows the story of a 21-year-old slacker whose soul has been sold to the devil.

Continue reading Will ‘Reaper’ help The CW reap new viewers?

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