Filed under: Walt Disney (DIS), Small business
By the end of the year, Disney (NYSE: DIS) is going to ditch its mobile phone service. Basically, the company wants to rethink things.
Despite its mega brand, Disney realized that the competitive environment is extremely tough. Interestingly enough, it was last year that the company closed its ESPN mobile service (and took a charge for $30 million).
I talked to Daniel Neal, CEO and Founder of kajeet. His company has a popular cell service for kids. So how can this company succeed whereas mighty Disney has failed?
“At kajeet, we’ve set out to prove that there is a formula for success in focusing on a cell phone service for kids. Our singular focus is to super-serve our tween and teen customers with a totally customizable pay-as-you-go wireless service that addresses their unique mobile technology needs. Instead of building our own handsets, content or stores, We purposefully developed strong relationships with established partners that greatly appeal to our customers.”
Or, perhaps a better approach for Disney is just to buy kajeet.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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