Filed under: Consumer experience, Competitive strategy, Wal-Mart (WMT), Columns

Welcome to the 30th installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions and just a bit of everything else when it comes down to a very hot topic these days: Wal-Mart.

Last week, I brought you a two part series on what Wal-Mart Stores, Inc. (NYSE: WMT) needs to focus on in order to restore the consistent growth it has enjoyed for well over a decade now. Here is part 1 and part 2.

This week, I’ll be looking at a burgeoning opportunity with the retailer that is getting some pretty decent traction in the press, but is being lost on the Wal-Mart customer. That is, the retailer’s growth in the last 18 months as a “green-friendly” corporate citizen, which has the chance to make a significant impact on the global environment. As usual, it seems this message is not being trumpeted from every voice within Wal-Mart to every Wal-Mart customer. It should be, though.

Continue reading The Wal-Mart Weekly: Getting more green for being ‘green’

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