Filed under: Products and services, Law, Apple Inc (AAPL), iPhone

You just have to love the litigious nature of today’s American consumer. High-tech is especially troublesome as the product you buy today may be worth half as much within a few months, not to mention the possibility it could be obsolete. If you’re an auto owner, you know this racket well. That is, many consumables are fraught with depreciation. But don’t count out the country’s attorney population and litigious consumer many of whom love this kind of situation.

When Apple, Inc. (NASDAQ: AAPL) decided to cut the price of its iPhone product from $600 to $400 last month, many early adopters who, for some reason, saw fit to stand in line to pay $600 for an iPod-phone combination were taken aback by the price cut in such a short period of time. Steve Jobs, Apple’s CEO, must have seen discontent coming, as he offered each $600 iPhone owner a $100 credit in an Apple store as remuneration for the price cut, and even offered a $200 refund to iPhone owners who had purchased the unit up to 14 days prior to the price reduction.

I’m still amazed he did this, since the personal technology field is constantly awash in price cuts and new model introductions. However, that generous offer was just not good enough for a New York iPhone owner. In what can only be considered a completely baseless case, consumer Dongmei Li has claimed that Apple violated price discrimination laws when it demoted the iPhone’s price from $600 to $400 within two months of the product’s release. Which law? What terms? Spelling out details such as? This sounds so fishy to me that salmon may be my choice for lunch today.

According to Li’s lawsuit, the rapid price cut “injured early purchasers” since they could no longer resell those $600 iPhones for more than the new $400 retail price. Perhaps Li would like to sue every automaker and manufacturer who has product cycles under a year as well? I’ll be waiting while twiddling my thumbs.

Read | Permalink | Email this | Comments

Share This

This entry was posted on Tuesday, October 2nd, 2007 at 3:13 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.