Filed under: Consumer experience, Rants and raves, Competitive strategy, Apple Inc (AAPL), Wal-Mart (WMT), Amazon.com (AMZN), Market matters, Intuitive Surgical Inc (ISRG)

Every day we hear business reports speak about consumer spending. Is it up or down? Will consumer confidence remain stable? How will the economy hold up if consumer confidence dips? A lot is riding on these numbers and it remains a symbol of our economic strength.

Among stocks we follow closely on this site Apple Inc. (NASDAQ: AAPL) seems to be heavily dependent on consumer confidence based on the premium pricing and perceived value in its product line. Yes, Apple just cut prices on the iPhone by $200 but it still costs $399. While the phone seems to be a technological wonder and consumer hit, if times get tough you still can get four free phones with a family plan through the major vendors; for a multi-phone family that is a lot of money. Apple’s share price was up notably on Friday, closing at $161.45. While I admire just about everything this company is doing, I think the stock price has advanced passed what I can deem reasonable unless the next 12 months can produce a 50% increase in profits from their current lofty levels. That will not be easy.

Amazon.com (NASDAQ: AMZN) would seem less susceptible to weaker consumer demand since it offers an extremely broad base of products, and offers discounts on many items all the time. It also has very deep data on consumer buying patterns and can adjust to changes relatively quickly in a way Apple cannot. Apple has to deal with design, manufacturing, and lead times that leave it much more vulnerable to a downturn in the economy. Amazon’s share price was up with the overall market on Friday, closing at $93.43. Having a P/E of 127 (TTM) Amazon’s valuation has long since left me behind.

Continue reading Consumer spending: Apple (AAPL), Amazon (AMZN) & Wal-Mart (WMT)

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This entry was posted on Monday, October 8th, 2007 at 2:16 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.