Filed under: Marketing and advertising, Yum Brands (YUM), Business of sports

In yet another trite but undeniably efficient marketing scheme, Yum! Brands (NYSE: YUM) restaurant Taco Bell is offering one free Beef Crunchy Taco to every American if a base is stolen in the 2007 World Series.

Just one pilfered sack in the entire best-of-seven series, and a single taco — likely worth less than your time and effort to make the trip — can be yours for the taking.

Oh — you have just three hours to redeem it. Between 2 p.m. and 5 p.m. on a Tuesday. Tuesday to be determined (October 30 if the first base is stolen in Game 1 or 2, November 6 if the first base is stolen in Game 3 or later).

Participating locations only.

For their sake, I hope America’s college freshmen can get out of class and take advantage, if indeed a base is stolen in this year’s series. Even as much of a laugher as this promotion is, it’s totally plausible that no bases will be stolen.

Continue reading Taco Bell trots out stolen base promotion for World Series

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This entry was posted on Tuesday, October 23rd, 2007 at 9:14 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.