Filed under: Competitive strategy, Google (GOOG), Interviews, India, Entrepreneurs, Smartphones, Small business

Back in the 1990s, Google Inc.’s (NASDAQ: GOOG) cofounders — Larry Page and Sergey Brin — played to their own drummer. Instead of taking gobs of venture capital, the dynamic duo did it on the cheap by themselves. For example, they built a sophisticated server platform using old PCs and free Linux software. And, when cash was low, they used their trusty credit cards.

You could say that Google built a business using old-fashioned bootstrapping.

And if Larry and Sergey can make it work, why not you?

Continue reading Entrepreneur’s Journal: Bootstrap it like Google

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This entry was posted on Saturday, October 27th, 2007 at 6:33 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.