The beer wars ramp up as Miller defames Anheuser-Busch Clydesdales
Posted by: in Stocks Money NewsFiled under: Rants and raves, Competitive strategy, Marketing and advertising, Anheuser-Busch Cos (BUD)
In the competitive brewing business, sometimes it’s just hard to play nice. Over the weekend, Miller Brewing Co. — a subsidiary of SAB Miller — launched what appears to be a potential salvo in a ramped-up version of the “beer wars” of yesteryear.
A new commercial for Miller Lite, which debuted during football games and NASCAR events, uses the iconic Dalmatian-and-Clydesdale image — used for decades by Anheuser-Busch (NYSE: BUD) — to pay tribute to its own number-two product. The Clydesdale-drawn wagon features a sign advertising “Miller Lite. Half the carbs of Bud Light.” At the end of the commercial, the dog exits the wagon for a Miller truck, which speeds away.
BUD advertising officials were quick to respond, taking out a full-page-ad in yesterday’s USA Today, imploring Miller to “keep up the bad work.” Launching back, Miller representatives revealed plans to continue hammering home the facts that Miller Lite has “fewer carbs and more taste.”
Continue reading The beer wars ramp up as Miller defames Anheuser-Busch Clydesdales
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