Filed under: Amazon.com (AMZN), Books

Today marks the launch of Amazon.com’s (NASDAQ: AMZN) Kindle: Amazon’s New Wireless Reading device.

I just watched a video demonstration of the machine here, and it looks pretty cool. But I’m not going to order one because, at $399 plus the cost of books, it just doesn’t seem like a bargain.

And Amazon shoppers aren’t too impressed. The 300+ people who have reviewed the gadget so far are giving it just 2.5 out of 5 stars on average, the same number of stars that Gigli, Ben and Jennifer’s colossal flop is scoring on the site.

Given that the product is so new, it’s up for debate how many of the reviewers have even tried the device. Most of the reviews seem to cite the high price as a major turn-off.

It’s too early to call this a handheld Edsel, but you have to wonder whether people will rush to buy it with the reviews looking so poor.

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