Filed under: Internet, Google (GOOG), Yahoo! (YHOO), Marketing and advertising, Adobe Systems (ADBE), Technology
Yahoo (NASDAQ: YHOO) has landed a blow in its ongoing tilt with Google (NASDAQ: GOOG) for online advertising supremacy, announcing a deal with Adobe Systems (NASDAQ: ADBE) to add dynamic ads into PDF documents distributed over the web.
Good on Yahoo for sifting out another scrap of free web space to stick an ad on — the leading web portal depends primarily on ad revenue, and this should add a little to its bottom line, or at the very least, keep Google from capitalizing. Newsletters, e-zines and other PDF providers should also benefit from a little more ad revenue without the fuss of negotiating rates and artwork from their sponsors.
With an easier means to embed ads in the document, niche content providers are that much more likely to adopt the PDF as a medium. And the ads don’t show up on print-outs — welcome news to folks concerned about the integrity of their content.
On news of the deal, Adobe was trading up 1.31% at $42.58 Thursday afternoon, while Yahoo sat at $26.32, 0.46% higher.
Continue reading Yahoo to deliver ads through Adobe PDFs
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