Filed under: Wal-Mart (WMT), Columns, Black Friday

Welcome to the 38th installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions and just a bit of everything else when it comes down to a very hot topic these days: Wal-Mart.

Last week, I suggested a plan of action to Wal-Mart Stores, Inc. (NYSE: WMT) for the marketing event that should rule all others: Black Friday. While Wal-Mart was busy this year threatening websites and online entities with lawsuits in order to plug leaks, the retailer could have used some innovation in its marketing message and actually driven a whole wave of curious buyers to its front doors.

Wal-Mart needs to be more innovate and far more proactive. Business as usual, especially during the busy holiday shopping season, should be an action of the past.

Today, I’ll tear down some sections of Wal-Mart’s Black Friday specials and we’ll see how competitive it is with the other big retailers in town. I’ll specifically look at consumer electronics retailers Best Buy Co., Inc. (NYSE: BBY) and Circuit City Stores, Inc. (NYSE: CC) (since electronics is the hot category this shopping season), and discount retailer Target as well.

Continue reading The Wal-Mart Weekly: Black Friday and Cyber Monday recap

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This entry was posted on Saturday, December 1st, 2007 at 7:27 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.