Filed under: Rants and raves, Google (GOOG), Yahoo! (YHOO)
In a world with failing mortgages, terrorist attacks, the rise of the Chinese economy and greenhouse gases stewing inside the Earth’s environment, it’s comforting to hear that the top search term on global internet property Yahoo! Inc. (NASDAQ: YHOO) was — wait for it — Britney Spears.
From viewing the top-10 search terms from Yahoo!, one would think the brainless antics of every teenager on the planet was in control of every web browser in our world. While I’ll reserve an opinion on Google, Inc.’s (NASDAQ: GOOG) top search terms, my impression on Yahoo!’s web search audience is now pretty clear. Oddly, though, the demographic that would be searching for such mind-numbing terms like these are precisely the target many advertisers are looking for. Yay (yawn).
Here are the top-ten, in order: Britney Spears, WWE, Paris Hilton, Naruto (a Japanese manga series), Beyonce, Lindsay Lohan, RuneScape (an online game), Fantasy Football, Fergie and Jessica Alba. Sounds like a who’s who of teenage stars and media smut. Nice.
Why do so many millions (or billions) of web surfers care about a has-been teenage diva, or a has been party trash girl? Beats me. But, it does prove one thing — the world’s web surfers can be obsessed by goofy media types and mass-manufactured entertainment personalities. This is kewl while I LOL.
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