Filed under: Good news, Industry, Starbucks (SBUX), McDonald’s (MCD)

McDonald’s Corp. (NYSE: MCD) again has proven that Wall Street’s most optimistic forecasts are too conservative.

The number one restaurant chain today reported an 8.2% rise in November sales, a 4.4% gain in U.S. same store sales, a 10.8% increase in Europe and a 12% jump in Asia/Pacific, Middle East and Africa. Shares of the home of the Quarter Pounder, up about 40% this year, rose to a 52-week high over $61 this morning.

One big reason for the company’s success is coffee. The Oakbrook, Illinois-based company’s promotion that lets consumers get any sized coffee for 69 cents is brilliant because it hits Starbucks Corp. (NASDAQ: SBUX) at its most vulnerable point: price.

Continue reading McDonald’s does it again: Sales beat estimates

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This entry was posted on Tuesday, December 11th, 2007 at 7:25 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.