Filed under: Competitive strategy, Technology

Slot machines have long been among the favorite gambling media for older players. A quick stroll through any casino will bear this out.

But the purveyors of one-armed bandits aren’t content with that — apparently they can’t leave well-enough alone sucking money out of the pockets of retirees. So they’re working on new ways to make slot machines fun for those under 40 — the generations that grew up on video games.

Some makers are adding video game elements like hand-eye coordination to what were once games of chance. Soon, slot machines will come with joysticks, and multi-player gaming will be available.

According to the New York Times, casino operators see big opportunity in younger gamers. They tend to have fewer moral qualms about games of chance than their older counterparts but, for now, mostly go to Las Vegas to drink, see shows, and party. They’re not spending as much time as casino operators would like on the floor.

Las Vegas has spent a lot of time and a ton of money reinventing itself as a hip destination for younger people. If it can translate that popularity into increased gambling profits, companies like Wynn Resorts (NASDAQ: WYNN) could prosper.

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This entry was posted on Tuesday, December 11th, 2007 at 8:28 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.