Filed under: International markets, Products and services, Competitive strategy
Do you like to drive fast Italian cars? If so, you’re in luck. In the next few years, you’ll probably be able to buy a zippy little Alfa Romeo — and at a bargain price. Best of all, it will be made right here in the good old USA.
According to The New York Times, Fiat of Italy is considering building a new car factory in the U.S. to produce Alfa Romeo sports cars. Fiat hasn’t sold cars here for over a decade, but the falling dollar makes the American market too potentially lucrative to pass up. Fiat believes that locating the factory in the US is the only way it can sell cars here profitably, due to lower labor and transportation costs in North America. The Center for Automotive Research in Michigan recently found that European autoworkers make $10 more an hour than autoworkers in the US.
Continue reading As dollar falls, foreign automakers plan U.S. factories
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