Dell assures EqualLogic customers of painless acquisition
Posted by: in Stocks Money NewsFiled under: Deals, Products and services, Consumer experience, Dell (DELL), Technology
One of the main concerns with EqualLogic customers when Dell (NASDAQ: DELL) announced it was acquiring the company was a question of customer and reseller support continuing at the level where it had been. As many of us know, an acquisition can disrupt normal operations as smaller companies are folded into the large bureaucracies of newer parent companies. The delicate balance of not ticking off existing customers in the process is a huge concern.
Nothing reassures customers of a small but important company like a celebrity CEO directly addressing issues before issues even come up. Dell CEO Michael Dell is making his case directly to existing EqualLogic customers and retail channel partners by stating that the acquisition will be a smooth process and EqualLogic customer support will remain at the high levels where it has always been.
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