Filed under: Microsoft (MSFT), Marketing and advertising

Microsoft (NASDAQ: MSFT) continues to sit on a cash pile worth over $30 billion. What is it going to do with all that money? Continue to develop underwhelming products like Windows Vista? Probably. Take on Google (NASDAQ: GOOG) in the internet advertising revenue arena? Of course. Roll out a consumer marketing blitz to make sure the word Microsoft continues to be a relevant household name? Surely.

Early in 2008, the world’s largest software company will begin spending $200 million to $300 million to advertise its wares: the Xbox 360, the newer Zune digital media players, Windows Vista PCs and Windows Mobile.

Continue reading Microsoft commits $300 million to consumer advertising ‘blitz’

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This entry was posted on Saturday, December 29th, 2007 at 6:51 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.