Filed under: Microsoft (MSFT)

From the people I talk to, there seems to be no loss of enthusiasm for social networking - especially for Facebook. Hey, with a $15 billion valuation (based on an investment from Microsoft), it must be doing something right.

But what can we expect in 2008?

Someone who should know is Gary Hall, the president of Pringo Networks, which operates a social networking platform. According to him:

1. In order to maintain stickiness in 2008, brands will need to employ social media tools and user-generated content (UGC). To keep their competitive edge, they will be proactive in understanding and identifying their users’ specific interests, providing a more relevant and feature-rich community.

2. The greatest growth in social media will be in affinity groups and niches. The largest social media sites will become less relevant and attractive to those who want social media to be intimate and useful, rather than broadly distributed.

Continue reading Social networking in 2008: Friend or failure?

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This entry was posted on Saturday, December 29th, 2007 at 6:32 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.