Filed under: Cisco Systems (CSCO), Dell (DELL), Intel (INTC), United Parcel’B’ (UPS), salesforce.com inc (CRM), Small business

Since launching Salesforce.com (NYSE: CRM) in the late 1990s, Marc Benioff has built a multi-billion dollar operation, which is still growing at a break-neck pace. Interestingly enough, Benioff thinks that a big key to success has been his company’s philanthropic efforts - that has helped with employee morale, community involvement and even customer loyalty.

To this end, Benioff used the 1-1-1 model. When Salesforce.com was founded, 1% of the stock went into a foundation. After that, 1% of the profits were put into the foundation and employees have spent 1% of their time on philanthropic activities.

Last year, Benioff wrote a book on the topic, called The Business of Changing the World. He interviews a variety of companies, such as Cisco (NASDAQ: CSCO), UPS (NYSE: UPS), Dell (NASDAQ: DELL), Intel (NASDAQ: INTC) and Timberland.

So what can your business do?

Continue reading Entrepreneur’s Journal: How your business can change the world

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