Filed under: Television

Oprah Winfrey is teaming up with Discovery Communications to create a new network, cleverly titled OWN, the Oprah Winfrey Network.

The network will not carry her trademark Oprah Winfrey Show to start, but since Ms. Winfrey has the option of ending her deal for the show with the networks in 2010 and 2011, she could move the show there then.

Winfrey told reporters that “Eventually that will happen, we hope”. Discovery will own half of the network, and Winfrey’s production company will own the other half.

Oprah Winfrey moving to her own cable network would, if it does happen, send shock waves through the television industry and create additional problems for the already beleaguered networks. Similar to Radiohead’s decision to forgo the major labels and release their album on their own, such a move would send a clear message to the networks: Cable is ubiquitous enough that top stars don’t need you: We can do it ourselves and keep a bigger chunk of the money.

It’s too soon to know what will happen. The new network could flop, but given Oprah’s popularity, I seriously doubt that will happen.

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This entry was posted on Wednesday, January 16th, 2008 at 5:04 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.