Filed under: Earnings reports, Forecasts, Competitive strategy, Marketing and advertising, Toyota Motor Corp. (TM)
Despite a shaky economy where recession concerns deepen each day, car demand is booming for at least one major auto maker. It looks like even in a recession people continue to need cars, and the good times are rolling for car maker Honda Motor Ltd. (NYSE: HMC), which reported that its profit rose 38.1% in the third-quarter. For this period, Japan’s second-biggest automakers counted strong sales for its fuel-efficient models in the U.S., Europe and Asia.
Honda’s third quarter profit climbed to 200 billion yen ($1.87 billion), compared with 144.8 billion yen in the same period last year year. Cost-cutting also made the automaker post a record gain in its earnings numbers during the fiscal third quarter.
One of Honda’s best competitive advantages is its strong reputation for providing more fuel-efficient cars. Thus, the recent surge in oil prices helped Honda’s sales to jump 10% to 3.045 trillion yen ($28.52 billion).
Continue reading Honda quarterly profit rises 38%
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