Filed under: General Motors (GM), Marketing and advertising

General Motors‘ (NYSE: GM) GMC had an ad on last night’s Super Bowl for the first time in years. It cost something in the neighborhood of $5 million to broadcast, and if you’re a GM stockholder, you might want to ask: why did GM waste so much money?

The ad (you can see it below) is a spare, black and white cartoon of a human figure rolling a large boulder up a hill. The figure works immensely hard, pushing the rock for over 45 seconds — an eternity in Super Bowl ad time. Finally, he gets the rock to the peak of the mountain. Fade to a white GMC Yukon hybrid, which, according to the ad, gets 50% better mileage than a regular Yukon.

Continue reading GM’s Super Bowl ad: Utterly pointless?

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This entry was posted on Monday, February 4th, 2008 at 5:50 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.