Filed under: Marketing and advertising, News Corp’B’ (NWS), Business of sports, Headline news

Last night’s Super Bowl may have been the most watched telecast ever, according to preliminary data compiled by Nielsen Media Research.

Ratings for the contest between the New York Giants and New England Patriots were up 9% from last year. Figures for the number of viewers weren’t immediately available from Nielsen. The most watched program of all time was the 1983 finale of “M-A-S-H.” Until now, the most-watched Super Bowl was in 1996 when the Dallas Cowboys defeated the Pittsburgh Steelers.

Shares of News Corp (NYSE: NWS), whose Fox Network broadcast last night’s game, are down 18% over the past year as Wall Street worried that Rupert Murdoch’s media empire would be hurt by a slowdown in advertising spending and the Hollywod writers’ strike.

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