Filed under: Management, Google (GOOG)
We’ve written about Incredimail (NASDAQ: MAIL) before. You know Incredimail: that cool, profitable internet company with those great smiley faces embedded in email, cool screen savers, and cool chat client?
The company just takes software programs and activities we take for granted — and makes them fun.
We’ve written about the small cap’s travails with partner Google Inc. (NASDAQ: GOOG), and the on-again, off-again partnership that threw the stock for a ride a couple weeks back. The company uses Google to help monetize traffic on the site and the loss of Google as a partner was enough to whack the stock.
Fellow BloggingStocks commentator Aaron Katsman and I even spent some time with the CEO to hear the full story and blogged the interview. You can read all about the firm and the interview here.
We knew something was afoot at Incredimail in the wake of losing its partnership with Google and then almost immediately seeing it restated. We spoke with Yaron Adler, CEO and founder of the firm, to hear his take on the Google incident. Needless to say, we didn’t gain much more from that conversation than we got by reading the press release. Announcing a stock buyback seemed a stop-gap measure.
So, today’s news about Yaron Adler stepping down as CEO of Incredimail seems both in-line with not-so-great communication from the company and the firm trying to get its ship in order. Aaron Katsman seems upset at the whole issue.
Well, I’m sorry to see Adler go. He seemed to be part of the creative flavor of the firm and leader of a lot of new content and product initiatives for the firm. I’d love to see Incredimail do what it does best: create good content and good tools for me to continue pimping my desktop.
Let’s hope the firm gets that right again before anything else.
Zack Miller is the Managing Editor of IsraelNewsletter.com and a former equity analyst for a leading multinational hedge fund. Author doesn’t hold a position in MAIL.
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