Filed under: Earnings reports, Microsoft (MSFT), Sony Corp ADR (SNE), Electronic Arts (ERTS), Activision Inc (ATVI)

Activision (NASDAQ: ATVI) really rocked the house with its latest earnings report. Yeah, you knew I was going to fit the word “rock” in there somewhere. Can’t help it — the Guitar Hero franchise is really something, and it’s helping drive incredible revenues for the software publisher.

The top line heeded the call to duty and simply exploded to the upside during the fiscal third quarter, increasing an amazing 80% to $1.48 billion. On an adjusted basis, earnings were 90 cents per share; in the previous year’s quarter, Activision booked 48 cents, so this is great growth. Besides Guitar Hero 3, the company counts on the Call of Duty, Spider-Man, and Tony Hawk franchises to drive performance. Soon, it’ll be leaning on online phenomenon World of Warcraft to do some damage in the marketplace, as it is merging with Vivendi Games.

Activision is taking full advantage of the new console cycle, and is really doing well with its franchises; compare this to THQ (NASDAQ: THQI), which had a terrible quarter. I continue to like the Activision story, and I continue to hold the stock. Along with Take-Two (NASDAQ: TTWO) and Electronic Arts (NASDAQ: ERTS), Activision is poised to benefit from further increases in the installed user base of the new consoles from Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo.

Disclosure: Steven Mallas owns Activision and Take-Two, and is looking at Microsoft and Nintendo as possible buys after this post.

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This entry was posted on Friday, February 8th, 2008 at 12:51 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.