Filed under: Time Warner (TWX), Time Warner Cable (TWC)

Time Warner Inc. (NYSE: TWX) sold out of its holdings of Time Warner Telecom (NASDAQ: TWTC) quite some time ago. Interestingly enough, Time Warner Telecom has gotten a free ride for keeping its name. Along with the spinoff’s earnings tonight, Time Warner Telecom disclosed that it was finally going to change its name:

• Time Warner Telecom has the right to use its current name until the end of June 2008. The Company expects to spend $6 to $7 million in 2008 for branding related costs, which includes up to $2 million in capital expenditures associated with the name change.

The truth is that this will be a positive development for all involved. Just ask anyone who had a Roadrunner account and had to change. Clients have a hard time accepting change, and having the dual “Time Warner” names out there was probably confusing to everyone involved. With the even more-recent Time Warner Cable (NYSE: TWC), this probably confused the issue even more.

One year ago I asked “when would change its name?” Now I know. Finally!

Jon Ogg is an editor and partner at 247WallSt.com.

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This entry was posted on Tuesday, February 12th, 2008 at 6:03 am and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.