The Wal-Mart Weekly: Checking out the retailer’s unfiltered blog
Posted by: in Stocks Money NewsFiled under: Wal-Mart (WMT), Columns
Welcome to the 52nd installment of The Wal-Mart Weekly, a column dedicated to bringing you insight, wit, facts, results, opinions, and just a bit of everything else when it comes down to a very hot topic these days: Wal-Mart.
In this week’s Wal-Mart Weekly, I’ll be looking at the retailer’s entrance into the world of open and frank communication with the world at all levels. Wal-Mart Stores Inc. (NYSE: WMT) appears to be allowing some of its purchasing and merchandising employees to blog openly about products in the categories they procure for all Wal-Mart’s store locations.
It would seem this is a touchy area, since allowing unfiltered blogging (bad and good) about products sitting on Wal-Mart shelves would not only get some vendors and suppliers charged up, but turn away sales to some potential customers as well.
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