Filed under: Marketing and advertising
I recently had a chance to talk to Eric Mathewson, who is a tech veteran. Hey, back in 1994, he started to invest in the Net. Needless to say, he’s done quite well.
But Mathewson is also an entrepreneur; that is, back in 1999, he started WideOrbit (and yes, he put a slug of his own cash into the venture). His vision was to help customers manage traditional and online advertising (which, by the way, is no easy feat).
So far, it’s been a good bet. In fact, the company has snagged $14.5 million in venture capital. The investors include top players like Khosla Ventures, Greycroft Partners and Hearst Corporation.
Then again, WideOrbit has built a comprehensive platform, which covers things like traffic management, sales management, billing and so on. The company has more than 900 customers, such as The New York Times (NYSE: NYT), General Electric’s (NYSE: GE) NBC, and Qualcomm (NASDAQ: QCOM).
With the its venture capital, WideOrbit plans to expand its software offerings and move further into global markets. After all, there many things to consider — such as mobile video, digital display networks, etc. In other words, there’s still lots of opportunity for growth.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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