Filed under: Products and services, Consumer experience, Best Buy (BBY)
In Idaho Falls, Idaho, consumer electronics retailer Best Buy, Inc. (NYSE: BBY) is doing something quite neat. The largest electronics retailer in the U.S. is providing free technology classes to customers in order to demystify all the high-tech gadgets like digital cameras, HDTVs and even the digital television converters that will allow recent, non-digital televisions to receive digital over-the-air TV broadcasts. Seeing as though the 60+ year old analog television signals will be gone as of next February, this is quite an important deal to millions of American consumers.
Just picking up a newer digital camera can leave many customers feeling like a rocket scientist. The amount of features crammed into these tiny devices can overwhelm the average customer — and reading the owner’s manuals that seemingly were created by engineers for engineers can leave some feeling lost and alone with that new piece of equipment. So, like home improvement chain The Home Depot, Inc. (NYSE: HD), Best Buy in Idaho Falls will offer free seminars on how to use all this new techie stuff. Think of it as the “owner’s manual” for the average customer.
This is a great idea — and Best Buy should roll out this “free tech classes” idea to every store it operates in the U.S. if is hasn’t already. This is a very unique way to build customer loyalty above and beyond the service levels Best Buy already has. Best Buy employee Stina Hardin from the Idaho Falls location says “They want to take advantage of the full features of everything they buy of this new technology. We want to let them be empowered to know that this is a little new but you can handle it you can do it.” That says it all — and it’s part of the reason Best Buy’s progressive thinking has made it the first stop in consumer electronics for millions of customers.
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