Filed under: Forecasts, Launches, Coca-Cola (KO), PepsiCo (PEP), Marketing and advertising
It is tough day for the market as traders express their concerns over a possible recession, surging crude oil prices and persistent weakness for the U.S. dollar. The tumbling dollar hit new lows against the euro and surging gold prices that reached $1000 an ounce made investors set off a major selloff. Coca-Cola Co. (NYSE: KO) is joining the general market anxiety, despite optimistic comments from its CEO.
In a statement to India’s Economic Times newspaper, Neville Isdell, the company’s Chief Executive, declared he believes that both the tumbling dollar and an expansion in emerging markets will help the company achieve global growth during this year. As key elements, Isdell cited Coca-Cola’s plans to spend more money on marketing, offer new products on the market and make some strategic acquisitions.
Isdell’s optimistic statement came despite Wednesday’s report from industry publication Beverage Digest showing that United States soft drink sales volume slipped 2.3% to 9.92 billion cases last year. The report also unveiled that the weak sales numbers came as a result of consumers’ preferences for other drinks such as bottled water and teas.
Continue reading Coca-Cola (KO) aims to get strong global growth
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