Filed under: Products and services, Consumer experience, Time Warner (TWX), Marketing and advertising, Film
The Wall Street Journal reported [subscription required] this morning that Time Warner (NYSE: TWX)’s Warner Bros. Pictures plans to film the adaptation of the seventh “Harry Potter” book in two parts. The first part of Harry Potter and the Deathly Hallows will be released during the holiday season of 2010 and the second part will follow six months later. A similar proposal was made for the filming of the fourth book, before enough material was cut from the book to facilitate a single film. Warner Bros. Pictures said that filming the book in two parts was “necessary to stay true to the tome.”
The five “Harry Potter” films released thus far have grossed $4.5 billion according to the Journal, and expectations are high that the sixth film, Harry Potter and the Half-Blood Prince, will repeat that success when it is released later this year. Current director David Yates will stay on board for the final two installments, after directing the fifth film and the upcoming sixth film. In addition to “staying true to the tome,” WB President Jeff Robinov admitted that “Harry Potter and the Deathly Hallows is ‘packed with vital plot points’ and that ‘the best way to do the book, and its many fans, justice is to expand the screen adaptation.’”
Clearly, part of the scheme of adding an eighth film to the series is to continue the success the films have seen, as well as the record-breaking sales that the book’s have enjoyed as well. Fans will likely welcome the decision, although not the time lag between the films, and question why similar methods were not taken for the longer fourth and fifth books. At the same time, they may also question the economics of it but the films will likely still do quite well and bring in further revenue that Warner Bros. looks toward.
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