Filed under: Coca-Cola (KO), PepsiCo (PEP), Johnson and Johnson (JNJ), Colgate-Palmolive (CL), Comfort Zone Investing
Ted Allrich is the founder of The Online Investor and author of the just released book: Comfort Zone Investing: Build Wealth And Sleep Well At Night. In this weekly column, he’ll offer advice to investors who are just getting started.
By definition, no. Stocks carry risk. If you don’t want risk, put your money in treasury bills or under the mattress. But don’t expect much of a return, if any. Having said that, certain stocks do have attributes that make them relatively, and I emphasize this word, relatively, safer investments than others.
First and foremost, they have solid earnings. The best ones increase earnings every year for several years, no matter what the economy does. Examples: Coca-Cola Co. (NYSE: KO), Johnson and Johnson (NYSE: JNJ) Procter & Gamble Co. (NYSE: PG), Colgate-Palmolive Co. (NYSE: CL). If you’ve watched these stocks during the last 6 months, they’ve gone down but nowhere near the depths of most others. They have solid earnings investors can count on. Investors pay for that.
Continue reading Comfort Zone Investing: Safe stocks…are there any?
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