Filed under: Consumer experience, Competitive strategy, General Motors (GM), Marketing and advertising, Toyota Motor Corp. (TM)
With people in Japan showing less and less interest for cars, Japanese automaker Toyota Motor Corp. (NYSE: TM) is exploring more efficient methods to increase sales in its strong competition with rival General Motors Corp. (NYSE: GM) for the title of the world’s largest automaker. The attempt to boost sales has become even more difficult as, according Toyota officials, young people prefer spending their money on laptops or mobile phones than a car that could be easily replaced by public transportation.
In an attempt to reach younger people and lift car sales, Toyota is opening a new mall located in Yokohama, southwest of Tokyo. The new Tressa mall is pretty much like any other malls, with 220 stores and restaurants like cafes, clothing stores and even gym or games centers where people enjoy spending their time. However, in the new mall space, Toyota showrooms take center stage, placing at people’s disposal a large variety of old and new cars models.
One thing that Toyota is aware of, and trying to improve upon, is that in Japan showrooms and TV advertising are not efficient any more in attracting people’s interest for buying cars. The new mall is aimed at accomplishing Toyota’s plan of global domination by providing “opportunities for people to come in contact with cars.”
Continue reading Toyota (TM) looking for new ways to lure in customers
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