Filed under: Consumer experience, Marketing and advertising

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

Mars Inc., has made not just one, but two ad campaigns for its popular Snickers bar seem to sneer at gays. Mars, one of the biggest privately held, family-owned companies, makes many of the world’s most popular candies: Snickers, M&Ms, Twix, Starburst (along with Uncle Ben’s Rice and pet food like Whiskas), but both of the ads gay rights groups found offensive were for the Snickers bar.

The first gay-themed Snickers ad made a big splash in Super Bowl XLI in 2007. Two mechanics get so wrapped up in eating the opposite ends of Snickers bar that their lips touch, prompting them to decide to “do something manly” lest they accidentally catch gayness — so they pull their chest hair out.

Continue reading Ads Gone Bad: Snickers tries to make people snigger at gays

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This entry was posted on Saturday, September 6th, 2008 at 2:13 pm and is filed under Stocks Money News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.