Filed under: Consumer experience, Competitive strategy, Sprint Nextel Corp (S)

When Sprint Nextel Corp. (NYSE: S) released a $50/month “unlimited everything” plan with its Boost Mobile prepaid unit back at the start of the year, it never knew what firestorm it would eventually set off. Indeed, that move caused a huge spike in Q1 subscribers to Sprint, with a number north of 700,000 — and it caused the prepaid wireless competition to start offering low monthly costs for unlimited talktime plans (often with unlimited use of other features).

Tracfone, the largest prepaid service in the U.S., has finally fallen into place. The prepaid reseller’s “Straight Talk” pan will cost $45 per month for unlimited talktime, further making comparisons of prepaid and post-paid wireless easy for many cash-strapped consumers. With post-paid wireless plans costing $99 and up for unlimited talk, prepaid plans for half the cost are soaring during the recession.

Continue reading Sprint Nextel, Leap Wireless stand to lose some business

Sprint Nextel, Leap Wireless stand to lose some business originally appeared on BloggingStocks on Fri, 03 Jul 2009 11:00:00 EST. Please see our terms for use of feeds.

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