Filed under: Columns, Business of sports

We’ve got the U.S. Open in New York right around the corner — that’s tennis folks — and one of America’s most recognizable stars, James Blake, has announced a collaboration with Fila to develop co-branded apparel. The agreement is being called a “co-branded collaboration” that is “inspired by the ATP world Tour tennis star’s life and interests.”

The collaboration between the two started back in January, when Blake and privately owned Fila began developing co-branded footwear, apparel, and accessories. The trademark was developed by Blake, and he settled on Thomas Reynolds as the line’s name. Thomas Reynolds is the first and middle name of James’ father, who Blake notes he was blessed to grow up with because his father taught him values that have been “the key to his success both on and off court.” Blake’s father passed away in 2004, succumbing to cancer.

Continue reading JockStocks: James Blake’s new clothing line isn’t about him

JockStocks: James Blake’s new clothing line isn’t about him originally appeared on BloggingStocks on Fri, 28 Aug 2009 11:00:00 EST. Please see our terms for use of feeds.

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