Filed under: Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), New York Times’A’ (NYT), News Corp’B’ (NWS), Media World, Technology

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

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Facebook Grows as a Source for News originally appeared on BloggingStocks on Sun, 07 Feb 2010 10:20:00 EST. Please see our terms for use of feeds.

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