Filed under: Products and Services, Internet, Marketing and Advertising, Technology

Google (GOOG) has generated most of its income from the Ad Words program. When using it, you choose a group of words that you think will come up in an online search. You agree to pay from 1 cent upwards each time your words are clicked upon. Google uses a bidding war technique with its Ad Words program. The highest bidder per word gets to place its website on the top ten of a search page. That program has been fantastic for Google.

At the same time Yahoo (YHOO) has taken a different road. It chose to offer display ads on search pages. The ads component added to its revenue stream in 2009, making it number one.

Continue reading Google’s display ads to generate $1 billion

Google’s display ads to generate $1 billion originally appeared on BloggingStocks on Mon, 08 Feb 2010 15:30:00 EST. Please see our terms for use of feeds.

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